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What’s the Real Value of a Good Lender Relationship — And Should You Pay for It?

  • Writer: Brandon Homuth
    Brandon Homuth
  • 1 day ago
  • 2 min read

Founders often obsess about the economics of their credit facility: the advance rate, the spread, the eligibility triggers, the covenants. And they should. These terms determine the oxygen supply for the business.


But there’s another variable that rarely shows up in a spreadsheet — yet often matters far more:


The quality of the lender relationship.


In the early stages, many fintechs underestimate the value of a lender who is reasonable, responsive, and collaborative. But ask any founder who has lived through both sides of the spectrum and they’ll tell you: a good lender is worth basis points.


1. A Good Partner Gives You Flexibility When It Matters


When performance shifts, models evolve, or covenants tighten, a reasonable lender works with you. They understand variance. They understand operational noise. They understand the business. And they solve problems with you — not against you.


A difficult lender simply points to the contract and says, “Not our problem.”


That difference can determine whether the business survives a tough quarter.


2. Partnership Reduces Uncertainty (Which Has Real Economic Value)


If your lender relationship is weak, every slip — a reporting delay, a data anomaly, a holiday-induced delinquency spike — becomes a negotiation.


That creates:


  • management distraction

  • unnecessary conservatism

  • liquidity uncertainty

  • mental overhead


A strong partner creates predictability. Predictability creates confidence. Confidence creates better decisions.


3. Lenders Who Want to Keep You Will Move


A lender that sees you as a long-term partner, not a short-term yield generator, behaves differently:


  • They revisit pricing when performance improves

  • They loosen overly tight covenants

  • They consider upsizes proactively

  • They support new product launches

  • They allow flexibility around temporary noise


Founders often assume lenders “don’t move.” But good lenders move for good borrowers — if the borrower frames the conversation around partnership longevity, not contract negotiation.


4. The Equation Isn’t “Price OR Partnership” — It’s “Price AND Partnership”


The best outcomes occur when:


  • the lender understands you are shopping the market

  • you frame concessions as supporting future partnership

  • you share your de-risking story clearly and transparently

  • both parties see ongoing opportunity to deploy capital together


You’re not paying for the relationship instead of economics.


You’re using the relationship to get better economics.


The Bottom Line


Founders shouldn’t blindly pay for partnership. But they also shouldn’t treat lenders as interchangeable.


In credit markets, “who you borrow from” is nearly as important as “how much it costs.”


A great lender is part of your competitive advantage.

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