Product Launch

In today’s world of fintech, where innovation drives competition and everyone is building cool new features, customer service remains an overlooked cornerstone of success—especially in the credit card sector. Customers today can face several fears and concerns when it comes to their credit card management: fraudulent transactions, hidden fees, poor communication, and inadequate support can lead to frustration and dissatisfaction. The implications of these issues are signific

A founder’s guide to the paths, tradeoffs, and decision points that matter There’s more than one way to launch a credit card. If you’re a fintech founder or early product lead exploring how to offer a credit product, you’ve likely discovered this already: there’s no single blueprint. Just a handful of viable paths each with their own infrastructure choices, regulatory implications, cost profiles, and long-term consequences. This post breaks down the core approaches, the real-

A tactical guide for fintech founders planning to fund credit at scale You’ve validated the product. You’re ready to scale. Now comes the big question: where’s the capital coming from? For fintech teams launching credit card products, getting a debt facility in place is one of the most important—and misunderstood—steps in building a durable lending business. If you’re planning to originate credit at scale, you’ll eventually need outside capital to do it. But not all debt is c

What operations infrastructure do you need beyond your LMS and LOS? Even “full-suite” LMSs and LOSs will leave some gaps. Adding to the confusion, many LMSs and LOSs partially cover some essential functions — for example, they might advertise payment acceptance, but can they handle mailed paper checks? They might have fraud features, but are they adequate for your product? Trust us: you want to address those gaps before launch, not discover them after. To build a compliant, s

There are numerous benefits to owning your own UX infrastructure as a credit card lender. You have total control. You can test things without involving vendors — meaning you move on your own timeline. You can fully customize user flows and features, creating a truly differentiated product. If money were no object, we’d recommend it to just about everybody. But, of course, building your own UX infrastructure takes time and money. Lots of it. A white-label solution is faster an

Every credit card application flow will include some sort of bureau data request, often called a credit "pull". There are multiple kinds of credit pulls: "hard" and "soft". What type you use and when may seem like a subtle difference, but, as is a theme in lending, nuances can have outsized impacts. How and when you pull credit will impact your conversion, customer experience, and risk management. First, at a technical level: Soft pulls give you access to a consumer’s credit

Same form factor. Very different infrastructure. They look identical in-hand, but credit and debit cards are very different on the back end. Prepaid cards are stored value products. (The customer is spending their money.) Credit cards are revolving loans. (The customer is spending your money.) From the infrastructure to the required day-to-day management, they're entirely different products. Some vendors blur the lines in their marketing, making it seem as if you can build a

Launching a credit card (or other lending product) can make you feel like you're spread pretty thin. There's a myriad of vendor, partner, and infrastructure decisions to make, and all of them are consequential. You're juggling a lot: Searching for a sponsor bank. Writing the credit policy that will define how your first loans are made (and how your first returns will look!) Convincing debt providers to take a chance on you. Contracts. So many contracts. Assembling the tech st

The Short Answer: Yes, and Don't Cut Corners When investors, debt providers, and sponsor banks ask to see your credit policy, it may seem like just another box to check. Can’t we just explain the model and include some example flows? Can I whip one up with some help from ChatGPT and a few templates? But while it might seem like a boring document, the credit policy is a terrible place to skimp. Those dozens of pages prove that you're a serious lending business ready to lend re

Why Sponsor Banks Matter So Much Choosing a sponsor bank isn't just another box to check. It’s a consequential decision that influences your compliance obligations, user experience, and product velocity. The right sponsor can save you months of delay (and a lot of rework). But it’s not always obvious what you should be looking for—or what they’re looking for from you. Let’s break it down. What You Should Look for in a Sponsor Bank When evaluating the compatibility of a pote